Why is Python beating Java nowadays?

Non-programmers choose simple languages, easy languages, languages ​​that are easier to understand. All industries today are entering the IT sector, often not taking developers but taking people who understand the problem and who "learn" to program. Simplicity has its price.Who sets the trends and should we follow? Do majority really know better?A brief overview of the history and where we are now, could we have been far advanced if didn't let non-IT to define our trends?